SEO Copywriter Job Description

As an SEO Copywriter, you will be responsible for creating engaging and optimized content that drives organic traffic and enhances search engine rankings for our digital platforms. Your primary focus will be on producing high-quality content that aligns with SEO best practices while effectively conveying our brand's message and meeting marketing objectives.

Roles and Responsibilities:

• Develop compelling and SEO-optimized content for various digital channels, including website pages, blogs, articles, social media, email newsletters, and more.
• Conduct thorough keyword research to identify relevant and high-traffic keywords/topics. Utilize SEO tools and analytics to inform content strategy and optimize content for search engines.
• Implement on-page SEO best practices, including optimizing meta tags, headers, URLs, and internal linking structure to improve content visibility and search engine rankings.
• Collaborate with the Marketing Team to develop and execute content strategies that align with business goals, target audience preferences, and industry trends.
• Ensure all content is grammatically correct, clear, concise, and adheres to brand voice and style guidelines. Edit and proofread content to maintain high editorial standards.
• Monitor and analyze content performance using SEO metrics and tools (e.g., Google Analytics, SEMrush). Provide insights and recommendations for optimizing content strategies.
• Keep abreast of SEO trends, algorithm updates, and best practices. Continuously research and implement new techniques to enhance content visibility and effectiveness.

Reports to: Marketing Manager